GIANT: 100th Anniversary

In 2023, GIANT Food Stores celebrated their 100th anniversary. To mark the momentus event, I led design for a full 360 marketing campaign that included CTV/OTV, digital & social media, out-of-home, internal communications, limited edition items and more. Team members received special team member-only discounts, events, in-store celebrations and a limited-edition T-shirt. Team members were highlighted for their contributions to the company through various storytelling opportunities.

The Giant Company is an American regional supermarket chain that operates in Pennsylvania, Maryland, Virginia, and West Virginia under the GIANT & MARTIN'S brands with over 190+ stores and online ecommerce shopping.